On tap was an idea for an app that I had while studying design. The idea was to create an application that allowed users to have step by step guide to brewing beer. I figured that everyone is a bit of a connoisseur when it comes to beer (or at least thinks they are) and particularly craft beers. Wouldn't it be cool if there was an app that taught you the process needed and had buy in points so you could order all the kit you require from one place without having to go to some craft beer den and listen to a guy talk for an hour about hops. The idea was to have different avatar levels and you would gain achievements as you progressed to become a "Master Brewer". You would be sent beer labels once you gain a certain achievement level and you could compete with your mates to see who could brew the best beer. It would be tied into social media so your posts could attract fame and star ratings throughout the On Tap community.
The design needed to reflect this fun aspect and after doing creative thinking I thought due to the apparent pun of beer being on tap in a bar and our service being on tap from your fingers on a phone that was what I would run with. The design has custom vector illustrations throughout that would are used to tie all the media together creating a visual style.
This was a lot of fun to do! Anyone want to make it with me?